Growing Our Vision

Welcome to The Greenhouse Social™—Atlanta’s premier vendor marketplace for the plant community. Here, plants, people, and possibilities grow together. We’re not just a marketplace—we’re a movement. A place where small businesses blossom, creativity thrives, and the Atlanta community comes to shop, sip, gather, and grow.

Our Mission

  • To cultivate a vibrant, inclusive space that empowers small businesses, connects community through shared experiences, and redefines what a retail destination can be.

  • We believe in supporting independent makers, celebrating plant culture, and creating an everyday environment that feels as fresh as it is functional. Whether you’re a vendor, a visitor, or just plant-curious, there’s something for you at The Greenhouse Social™.

Who We Are

  • We’re a queer-owned business with deep roots in community building, creative retail, and experiential events. Founded by Steven Crafton-Karnes, a seasoned entrepreneur and champion of small businesses, and operated alongside Andy Porten, a systems-savvy production leader with years of experience running large-scale events for national brands—The Greenhouse Social™ is the lovechild of smart retail and soulful gathering.

  • Our team is made up of plant lovers, makers, hosts, and visionaries—all working toward the same goal: creating a retail space that works better for everyone involved.

What We Are

The Greenhouse Social™ is a curated plant vendor marketplace and community space, built for daily shopping and year-round events.

Here’s what makes us different:

  • Curated Vendor Booths: Retail-ready spaces for plant sellers, makers, and creatives
  • Central Checkout System: You focus on your product—we’ll handle the sales
  • Daily Foot Traffic: Open 7 days a week with built-in marketing and community reach
  • Low Overhead, High Support: Flexible booth sizes, fair pricing, and no need to staff your space
  • Community Hub: Hosting plant classes, workshops, art nights, and social events
  • Coffee & Wine On-Site: Because shopping is better with a latte (or a glass of rosé)

​Why It Matters

The Greenhouse Social™ isn’t just a new way to shop—it’s a new way to connect. A modern, inclusive alternative to the traditional retail grind. A launchpad for small businesses. A destination for curious customers. A gathering place for the people who care about where their things come from—and who makes them.

​We're building something different in Atlanta. And we can't wait to grow with you.

  • Steven Crafton-Karnes

    Founder & CEO

  • Andy Porten

    Chief Operating Officer

  • Erica Parker

    Vendor Coordinator

  • Tyler Crafton-Karnes

    Head of Wholesale Logistics

  • Alec Batchelder

    Head of Marketing & Live Sales